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Omega announced a new Speedmaster model that reinforces the link between the Swiss watch brand, NASA and the famous beagle featured in the comic strip Peanuts.
The special connection between Snoopy and NASA first started in the 1960s, when Charles M. Schulz began creating replica omega watches comic strips depicting the famous dog character on the moon. Those animations captured public excitement about America’s adventures into space, and established Snoopy as a symbol of exploration.
In 1968, when NASA went in search of a “face” for its safety programme, Snoopy became the obvious choice. Snoopy became so beloved by NASA’s own astronauts, that they created a very prestigious prize in his name. Designed by Charles M. Schulz, the Silver Snoopy Award depicts the beagle in a spacesuit and wearing his famous Flying Ace scarf. The award is presented by the astronauts themselves, and is given to people or companies who they believe have contributed significantly to “the success of human space flight missions.” To be personally recognised by the flight crews in such a way is considered to be a highly esteemed honour within the industry.
In 1970, Omega received the coveted “Silver Snoopy Award” from the astronauts at NASA, recognising the brand’s unique contributions to space exploration, as well as the Speedmaster’s vital support during the rescue of Apollo 13.